Fierce Girl was birthed on a trail ride with Jeri Day and Vanessa Kohnen.

After many rides and coaching on where Jeri wanted to put her true talents, she came up with the concept of giving back to the community. Jeri was a huge part of our Foundation in many ways. She loved our mission and what we stand for.

In February of 2019, Jeri Day passed away unexpectedly. This put a hole in our hearts. As I watched Jeri’s kids move through the Memorial, I knew that we needed to continue the legacy of Fierce Girl.

As you purchase any Fierce Girl items, a portion of the proceeds will go towards kids that have lost a parent. These kids will have the opportunity to experience Equine Therapy at a reduced to no cost.

We want to honor Jeri Day in all she represented and believe her heart will continue to beat one shirt at a time.